Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

एतावानेव लोकेऽस्मिन् पुंसां धर्म: पर: स्मृत: ।
भक्तियोगो भगवति तन्नामग्रहणादिभि: ॥ २२ ॥
Devotional service, beginning with the chanting of the holy name of the Lord, is the ultimate religious principle for the living entity in human society.
-Shrimad Bhagvatam Canto 6 Chapter 3 Verse 22