Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

श्री भगवानुवाच
कुतस्त्वा कश्मलमिदं विषमे समुपस्थितम् ।
अनार्यजुष्टमस्वर्ग्यकीर्तिकरमर्जुन ॥ २ ॥
The Supreme Personality of Godhead said: My dear Arjuna, how have these impurities come upon you? They are not at all befitting a man who knows the value of life. They lead not to higher planets but to infamy.
-BG 2.2