Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

शिवाय लोकस्य भवाय भूतये
य उत्तमश्लोकपरायणा जना: ।
जीवन्ति नात्मार्थमसौ पराश्रयं
मुमोच निर्विद्य कुत: कलेवरम् ॥ १२ ॥
Those who are devoted to the cause of the Personality of Godhead live only for the welfare, development and happiness of others. They do not live for any selfish interest. So even though the Emperor [Parīkṣit] was free from all attachment to worldly possessions, how could he give up his mortal body, which was the shelter for others?
-Shrimad Bhagvatam Canto 1 Chapter 4 Verse 12