Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

धृतराष्ट्र उवाच
धर्मक्षेत्रे कुरुक्षेत्रे समवेता युयुत्सव: ।
मामका: पाण्डवाश्चैव किमकुर्वत सञ्जय ॥ १ ॥
Dhṛtarāṣṭra said: O Sañjaya, after my sons and the sons of Pāṇḍu assembled in the place of pilgrimage at Kurukṣetra, desiring to fight, what did they do?
-BG 1.1