Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

ममैवांशो जीवलोके जीवभूत: सनातन: ।
मन:षष्ठानीन्द्रियाणि प्रकृतिस्थानि कर्षति ॥ ७ ॥
The living entities in this conditioned world are My eternal fragmental parts. Due to conditioned life, they are struggling very hard with the six senses, which include the mind.
-Bhagavad-Gita Chapter 15 Verse 7