Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

अहं सर्वस्य प्रभवो मत्त: सर्वं प्रवर्तते ।
इति मत्वा भजन्ते मां बुधा भावसमन्विता: ॥ ८ ॥
I am the source of all spiritual and material worlds. Everything emanates from Me. The wise who perfectly know this engage in My devotional service and worship Me with all their hearts.
-Bhagavad-Gita Chapter 10 Verse 8