Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

न यस्य कश्चातितितर्ति मायां
यया जनो मुह्यति वेद नार्थम् ।
तं निर्जितात्मात्मगुणं परेशं
नमाम भूतेषु समं चरन्तम् ॥ ३० ॥
No one can overcome the Supreme Personality of Godhead’s illusory energy [māyā], which is so strong that it bewilders everyone, making one lose the sense to understand the aim of life. That same māyā, however, is subdued by the Supreme Personality of Godhead, who rules everyone and who is equally disposed toward all living entities. Let us offer our obeisances unto Him.
-Shrimad Bhagvatam Canto 8 Chapter 5 Verse 30